MARKETING LIMITATIONS OF SOCIAL MEDIA

OBSERVATIONS ON THE LIMITATIONS OF SOCIAL MEDIA. I am new to Minds. com itself (having only been here a couple of months), but not new to social media (been doing Facebook at least 5 years, and have groups there on FB that now have thousands of members). That having been said, I want to just make a few observations based on my experiences here and elsewhere (Twitter, Gab, YouTube) and my 14 prior years as a small eBay seller (when that was almost all that I did online). First of all, I like what I see here at minds, and Boost seems to work at least in terms of what I will call “glances” or “views” (definitely not engagement or interaction, but as someone in Support here basically said “you can lead a horse to water…”). But that’s a problem that permeates ALL of social media. I wrote an eBook back in early 2015 that’s been for sale on Amazon for going on 3 years (it will be 3 in March 2016). I have posted links and ads and small teaser videos ad infinitum in dozens of groups that have thousands of members and sales of the eBook have been negligible. I can post a YouTube video (not one promoting the eBook, I have several different types of videos going) in some of the most populated groups and if I’m lucky get maybe 40 views out of it in a 24-hour period (after that nothing; another limitation of social media, old posts disappear and get no views unless you keep renewing them by saying something that bumps them back up higher on the page). WordPress, Blogger and Tumblr were also of very limited benefit in promoting either the eBook or my YouTube videos (of which there are 1,500+). A few of my YouTube videos, over a 2-year period, finally cracked the 1,000 view mark and two dozen or so are in the hundreds. I have used Google+, “Pinging”, LinkedIn, etc. to try to promote videos to gain more views (including posting here on Minds and Boosting them) all with extremely negligible results. In all fairness, i have gotten more views faster on BitChute than anywhere else, with PewTube coming in a distant second. Of course a shameless self-promoter, I also have some of my videos up on Metacafe and DailyMotion. Was doing well on VidMe with views until it shut down basically. But anyway, the overall thrust of this is that although it is free or cheap and relatively simple, social media in general has not worked to any great degree for me with either the eBook on Amazon or the videos on YouTube. Fun and interesting and a great interaction with people? Yes. Time-consuming and labor intensive for miniscule or negligible return? Definitely. Yes, I am aware of how you can spend money increasing the views of your posts on Facebook but have read plenty of articles indicated that would be an even further waste. I have come to the conclusion that you either need a team of friends regularly sharing your stuff around daily or some hired hands that sit around all day and do it. Either that or somehow hit upon something that suddenly goes viral, that the odds of that are about as good as buying a lottery ticket. Would appreciate comments and your own experiences, anyone and everyone who wants to weigh in on this subject. RICH VERNADEAU on MInds.com

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